Topic: Marketing
Search Engine Marketing, Inc., is a no-nonsense book about developing and implementing a search marketing program in business. Full of explanations of both the business and technical aspects of search marketing, a beginner can learn each step. The book is also full of tips that even experienced search marketers may not know. Jeff Parks discusses the book with its author, Mike Moran.
Lou Carbone, author and CEO of Experience Engineering will change the way you think about customer experience forever. His message to business leaders and professionals is simple: Create customers that come back and customers that tell others, by connecting emotionally with them through the experiences you deliver. Through illustrations from Fortune 100 clients, Carbone will share how the systematic design and delivery of experience clues can have immense impact on customer value, loyalty, and the bottom line.
When you look at endless variety of products in the grocery store, do you wonder how they were all developed? In many cases, the companies have just guessed, but they also may have used methods developed by Howard Moskowitz, an expert in the field of psychophysics, and author of the upcoming book Selling Blue Elephants. He joins Phil, Matt, and Scott in a discussion of his research and how technology might take advantage of it. They also discuss how China and other countries hunger for success, while the west is becoming complacent.
Regardless of the size or purpose of a company, success or failure is predicated on finding and retaining the right people, keeping customers satisfied, and increasing productivity. Ken Majer, CEO of MajerStrategies, discusses a favorite topic: How values-based companies will always outperform the competition. He shows how to establish values and then build [or rebuild] company culture, before you move on to your vision, mission, goals, and action plans. After that, the sky's the limit.
Rohit Bhargava, Vice President of Interactive Marketing for Ogilvy Public Relations and part of their Digital Influence Group, explains what "social media optimization" means, and why it is an exciting new way for enterprises to utilize Web 2.0 features for marketing. Shaping your web presence to enhance the sharing of your content through social networks not only promotes your brand, but also engages your market in valuable ways never possible before.
Corporations no longer control positioning because the individual can now communicate directly with the audience. Craig Burton calls this The Enterprise of One. He joins Phil and Scott and a discussion of how new technology and its tools have stripped the old business models away. Craig talks about how blogs allow individuals to communicate with their customers instantaneously, taking away the need for the old marketing schemes. He also reviews his history with Novell and how its innovations shaped how the Internet developed as a portal to the world.
Dave Thompson, CEO of Genius, speaks with Dr. Moira Gunn about the power shifts going on today between customers, front line sales people and executives all because of the World-Wide Web.
Dr. Moira Gunn speaks with Stanford Business professor Chip Heath, who explains why urban legends grab our attention, why some ideas inspire us while others don't, and how to craft your message so it sticks with people.
The internet has become an indispensable part of a nonprofit's life. But harnessing the web and email for outreach and fundraising takes agility and experience. This 2007 Nonprofit Boot Camp panel discussion of experts shares technological and marketing know-how through case studies to help nonprofit marketing executives plan effective web and communications strategies for their organizations.
Jim Lanzone gives a quick overview of the statistics that measure what matters in search and feeds. Although he believes that feeds at the end of the long tail matter, he sees clearly that the real action takes place closer to the head when it comes to new product development, searches, clicks, advertising revenue, and feed subscriptions.
