Topic: Marketing
An Inconvenient Truth sparked national attention to global warming, as did the film Food, Inc. to food issues. Now, three new films, including Academy Award winning director David Guggenheim's Waiting for "Superman", focus on education reform, bringing the United State's school system into the hearts and minds of the American public. Panelists involved in these films gather at the 2010 NewSchools Summit, and speak on how these powerful films can inspire action and advocacy from the broader audience.
Social networking has quickly gone from new technology to cultural movement. The diminishing cost of connecting through Facebook, Twitter, and LinkedIn expands and enhances those weak-tie relationships on the outer edges of our social circles most of all. Clara Shih of Hearsay Labs explains Facebook era psychology and the new norms and expectations it creates. It will shape our relationships with fans, followers, and customers.
Dr. Moria Gunn speaks with Jay Siegel and Garry Neil, Chief Biotechnology Officer and Corporate VP for Science and Technology with Johnson and Johnson, about their biotechnology strategy and their worldwide search for disruptive technologies.
Dr. Moira Gunn catches up with the co-authors of No Size Fits All, from Mass Marketing to Mass Hand Selling, Tom Hayes and Mike Malone. In their new book, Hayes and Malone take an entirely new approach to marketing, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback.
In this presentation, Leading Edge researcher Simon Wardley explores hypotheses about change, reflecting on cloud computing and organizational shape. Considering how companies deal with the consequences and emerging patterns of change, Wardley asserts that the cloud increases innovation and productivity which yields commodity. He describes how commoditization erodes value, therefore requiring more innovation.
Steve Spence looks at where interactive marketing is headed by looking at patterns happening now. Steve reviews the three emerging principles: on demand, online, and cross device. He looks at the 4Rs that are empowering both the masses and the marketers. He explores the meaning of viral and instant gratification in the evolution of the way people think.
Skip Prichard's discussion of the future of the publishing industry uses a jar of jam, an NFL running back, and a jazz musician to offer lessons for the publishing industry. He discusses how the lines between print and electronic publishing have blurred and this has huge ramifications for the publishing industry. In handling this increased pressure, Skip explores three suggestions for publishers: simplify, connect, and conquer.
Anthony Fassero talks about Wild Style City, a whimsical demo of 3D street-level imaging technology. As CEO of earthmine, Fassero focuses on developing accurate digital representation of environments which facilitate better human interaction. In this Where 2.0 Conference presentation, Fassero discusses some of the potential of 3D street-level imagery using Wild Style City as a fun example.
Do you identify as an activist, a social entrepreneur, or both? What do they have in common? In this audio lecture sponsored by the Stanford Center for Social Innovation, Hayagreeva Rao, explores how the joined hands of activists, or "market rebels," shape markets, and how this promotes or blocks innovation. Rao's lessons are applicable to leaders in the nonprofit and for-profit spheres, marketers, and activists who harness collective action for institutional and social change.
Join Alex "Sandy" Pentland as he talks about the indoor spaces of the city and the answers that can be gleaned from human movements within the interiors of buildings. From the movement of bees to the layout of boardroom locations, software can be used to predict and prevent communication failures. Tracking organizational and social behavior through data analysis has the potential to improve and perhaps even change the world.
