Topic: Marketing
Sramana Mitra believes in the importance of entrepreneurship to the world economy. As a writer and entrepreneur, she assists others in learning how to build an organization. She joins Phil and Scott to discuss her strategies. In addition to presenting her thoughts on entrepreneurship, she also offers useful details about how to create jobs, how to find money to fund company creation and some of the factors important for success.
Perry Evans, CEO of Local Matters, discusses the differences between the daydream of LBS advertising and the reality in this Where 2.0 presentation. If 'more precision is better', then highly targeted geographic advertising that location based services (LBS) and applications allow should mean greater returns for small businesses and application developers. Yet very few local advertising ecosystems have emerged, and Evans, with over 10 years experience in developing LBS applications, knows a lot about why.
For those who thought Microsoft had become a sleeping giant resting on the laurels of its popular Office franchise, Stephen Elop has news for you. In this frank discussion with Tim O'Reilly, Elop discusses Microsoft's intention to embrace interoperability and apply the results to its business model.
There are many ways to go about consulting, but how do you do it, and how do you do it successfully? Engineer and consultant John Carter says most consulting companies fail because they can not attract the clients who need their services. Failed strategies include calling on their former associates, attending networking events, and cold calling, and waiting for the phone to ring. The key to successful consulting is marketing, not selling.
Social entrepreneurship efforts need marketing as much as any business enterprise. In this audio lecture, Oxford business professor Douglas Holt asserts that there is a systematic way to learn from the marketing success of companies such as Apple, Harley Davidson, and Coca-Cola.
John Ingram, Chairman of Ingram Book Group, discusses the challenges facing the publishing industry today. How do publishers decide how to divide investments between the physical printing of materials and digital publishing? What questions must be asked in order to effectively allocate resources toward these two goals? Is there a way to incorporate both goals into a cost efficient strategy?
Moira speaks with Darrel Rhea, the CEO of Cheskin Added Value. He tells us that even in an economic meltdown, we need to study the marketplace. They also discuss the importance of user-centered design and the current state of innovation.
Dr. Moira Gunn speaks with Maria Giudice, CEO and founder of Hot Studio, about the democratization of the internet, and the principles of human centered design.
Eric Lindstrom, cofounder of VideoJuicer, believes that story telling in the television industry is going to change because of the Internet. He talks about what a hub site and an aggregator site is, and which one you'd need at which stage in building your brand. He also talks about the impact of time-shifting in daytime programming, and how the television industry perceives the Internet as a solution to their problem known as the DVR (digital video recording).
Effective search engine optimization and search engine marketing is now crucial to the success of a modern business. Authors Mike Moran and Bill Hunt discuss their book Search Engine Marketing, Inc., giving the fundamentals of search engines as well as guidance on how organizations can better reach people through search engines.
