Topic: Marketing
"The opportunity to innovate starts with doing something that hasn't been done yet", Chris Brogan presses in this lively, sardonic speech about ten minutes in length, in which the blogger and President of New Marketing Labs, a social media agency, advises businesses and individuals alike on how to utilize to the best capacity the web's power to connect them to their communities.
Digg.com, one of the most successful social media websites, has over 40 million users, amounting to about 20,000 submissions a day, but young CEO Jay Adelson wants more. In this candid conversation with Brady Forrest "serial entrepreneurs" Adelson and his Partner Kevin Rose share with us where Digg fits into the "huge volume of stuff", as Adelson puts it, on the World Wide Web, and their plans for its future.
How is open-source closed? Andreas Constantinou talks about the relative openness of the "eight centers of gravity" in the mobile industry, and says it's not the licensing, which concerns source control, but the governance, which concerns the product, that developers must watch out for. He explains the mobile phone industry shift and loosely outlines the governance structures of the LiMo, Symbian, and Android foundations.
Remote research is cost-effective and produces quick results--and sometimes useful insights that you would not learn from subjects in a controlled setting. Juliette Melton offers practical advice on remote research: How to set it up, useful resources and tools, and how to recruit subjects and put them at ease. This interactive BayCHI session will help you decide when to use remote research and what to expect when you do.
Do great ideas just pop into the heads of lucky geniuses? Getting ideas on a reliable basis is important in a business culture. Brainstorming, although 80 years in existence, is still not well understood. Gayle Curtis explains the rules of brainstorming, or structured ideation, and how proper brainstorming not only promotes ideas, but also promotes a culture of respect, acceptance of points-of-view, and an attitude that continues to foster better ideas.
For every design decision, a host of factors guide the outcome and subsequent user behavior. Often the factors are not rational or reasonable, but rather based on emotion. Behavioral economists are learning what designers already know instinctively: These emotions can be leveraged in the decision-making moment to achieve a desired behavioral end. David Fetherstonhaugh tells us how designers are using behavioral economics, and why it is successful.
How can good design reduce coffee cup waste? Or improve prescription drug compliance? When people encounter down sides to our spectacular modern products and services, how can designers create solutions? Brynn Evans and Krista Sanders talk about how to use design thinking to peel apart "squirrelly-wicked problems." Their methods balance the needs of businesses and users to find solutions people are willing to embrace.
Although the definition of cloud computing can seem somewhat cloudy, it's a good thing to understand for business. Canonical's Simon Wardley argues with humor that "the cloud" represents a natural marketing-cycle progression for IT; from innovation, to product, to service utility. Given the constant pressure toward commoditization, business must keep up, and consider offering cloud services. He introduces Eucalyptus, a tool to build, experiment, and test-deploy virtual enterprise cloud computing.
Dr. Moira Gunn speaks with New Yorker Magazine columnist, Ken Auletta about his views on technology and pop culture in his book, Googled:The End of the World as We Know It.
Communications coach Carmine Gallo discusses his new book, The Presentation Secrets of Steve Jobs, in which he shows how people can improve their public speaking skills. He first presents an overview on why he chose Steve Jobs as a subject and continues with specific pointers and methods that anyone can use to communicate to groups.
