Topic: Marketing
A four star review in USA Today, read by more than 2.3 million people got ActiveWords all of 32 downloads, but, a blog post by popular blogger Robert Scoble resulted in more than ten times that number. Buzz Bruggeman, the founder and EVP of ActiveWords Inc. speaks about his experiences in marketing and selling his company's software and the networking tools he uses. He discusses how a huge advertising budget may no longer be the only way to reach people. [MeshForum audio from IT Conversations]
Dr. Moira Gunn speaks with Harry Dent, the author of "The Next Great Bubble Boom." He sees another boom coming, and he says that technology and the Baby Boomers are behind it!
There are hundreds of people who call themselves eBay experts -- type "eBay expert" on Google -- but Jim Griffith, also known as "Griff," is the official dean of eBay education & eBay University instructor. Hear Larry Magid talk to Jim about buying and selling on eBay, how sellers make a profit by simply buying product X from Wal-Mart for $20 and selling it for $25, and what buyers should do before they get out their credit cards. A must for all kind of eBay retailers. Fact: there are approximately 430,000 eBay sellers who either make a profit full time or part time in the US alone. [Larry's World audio from IT Conversations]
Dr. Moira Gunn interviews Chris Anderson, editor-in-chief of Wired Magazine about what's the hot new thing! Chris joins Moira to review the latest technology coming up at NextFest 2005 in Chicago. [TechNation audio from IT Conversations]
Ease is God. You don't have to be the first to win. Software can save marriages. Commercial entities can improve millions more people's lives than non-profits. Businesses are meant to do good to society. It must be Scott Cook talking. Listen to Larry Magid talk to Scott Cook, founder of Intuit and the man behind Quicken and Turbo Tax in this wide ranging interview on this week's edition of Larry's World. [Larry's World audio from IT Conversations]
Open source has crossed the chasm and is heading straight for the tornado.
This insightful keynote address by Geoffrey Moore proposes a marriage between the capitalist community, which is inherently competitive, and the open source community that supports voluntary collaboration and cooperation. Listen and discover the strategies to make this relationship work.
Dr. Moira Gunn speaks with Jeffrey Rayport, a former professor at Harvard Business School and author of "Best Face Forward -- Why Companies Must Improve their Service Interfaces with Customers." He taught their first e-Commerce class and originated the concept of "viral marketing." Now, he talks about how humans can emotionally connect with technology and buy, buy, buy! (Or if the tech is wrong, they won't, won't, won't.) [Tech Nation audio on IT Conversations]
Rob Greenlee, host of Web Talk, speaks with Dave Van Dyke, President of
Bridge Ratings (BridgeRatings.com), about his company's recent radio market
research study on the changes occurring to radio broadcasting. The study reveals the mainstream media misunderstanding and hype around the growth of Internet radio, satellite radio, Podcasting and Mobile phone streaming. The discussion also centers on how these changes will impact existing terrestrial radio broadcasters, Internet webcasters and podcasters over the next 5 years. [Web Talk audio on IT Conversations]
Dr. Moira Gunn speaks with journalist Stephen Yafa about a crop that has been with us for over 5,000 years: cotton. It's also a crop which continues to significantly impact the environment. Moira also speaks with Stephen about his new book "Big Cotton -- How a Humble Fiber Created Fortunes, Wrecked Civilizations, and Put America on the Map." [Tech Nation audio on IT Conversations]
What decisions can managers take to increase their probability of successfully building innovation-driven growth businesses? Many are convinced that it is impossible to predict with confidence whether an innovation will succeed, so they feel they need to place a number of bets with the hope that some will be winners. Others believe that the best way to create new growth businesses is to meticulously search for detailed quantitative data to identify opportunities and develop a rigorous plan to attack those opportunities. But many times conclusive data is only available after the game has already been won. Professor Christensen has another way. He suggests using theory. Every action a manager takes, every plan a manager makes is based on some belief of cause and effect.
