Topic: Marketing
Does pizza taste better than broccoli? If you're like most people, you're going to answer pizza. It should come as no surprise then, that many health experts point to our preference for unhealthy food as a leading cause for the obesity problem in the United States. Clay Johnson suggests that a similar trend is happening in the way we consume content. In this keynote, Clay illustrates how our web preferences are impacting the type of content media companies produce and what we can do to combat our information over-consumption.
"Right now we are in a shooting war between users and the analytics people, except the users aren't armed." Cory Doctorow argues that users and Internet companies are performing a transaction. A transaction where users give personal information in return for use of products or services. The transaction right now is lop-sided and unfair. To balance the transaction, Cory offers some suggestions.
It is hard to imagine getting advice on the future of publishing from the Cheezburger Network. Then again, questioning the status quo, and delivering what people really want, is exactly what Ben Huh has done. By using unconventional practices, he has built a group of very popular websites. So maybe it isn't such a surprise that they have published several hit books. In this keynote Huh discusses how they they engineered their books to be best-sellers.
In discussing the economic value of Google, Hal Varian focuses on the impact of Google Search in terms of time saved, and advertisements on Google in terms of profit, publicity, and communication. Presenting gains and losses with mathematical equations, social norms, and increasing use of technology, Google's Chief Economist presents Google's impact on the world at large and for specific demographics.
In a time when iPad apps may become as popular as the Barbie dolls or Hot Wheels toy cars of the past, there are only a few that rise to the notoriety worthy of a closer look. Peter Myers briefly interviews two people associated with unique successes on the tablet and touch-device landscape.
We should be less concerned about what people can do with networks and pay more attention to what networks are doing in conjunction with people. This is the essential point that Jaap van Till expounds on in this brief lecture. He discusses the significance, for the telecom sector, of the Nobel Prize recently awarded for the political theory of The Commons and relates that to the 2010 revolts in Iran.
Visual data is far easier to understand and analyze than the same information in written format. Using a variety of examples that range from maps and charts to the effects of gravity on the Earth and comparisons of carbon dioxide output by country, David Holoboff gives a quick presentation about the benefits of visual data in all sectors of modern and future life.
How do you make things "go viral?" Jonah Peretti, founder and CEO of Buzzfeed, offers some tips on how to make media instantly popular by focusing on the use of social media as a tool for sharing content. Using his own viral content, from sweatshop Nike shoes to an automated date rejection phone number, Peretti explains how to make content go viral and a few uses for doing so.
Books aren't just books anymore. Books are multi-dimensional, and increasingly, not even in traditional book format. Different types of media are escaping their usual containers, and it is context, rather than just content, that is beginning to drive successful publishing. Brian O'Leary discusses the damage caused by a continued reliance on the 'container model,' in light of how much the Internet is changing all content. He also shares how to effectively use context.
In the future consumers may have lower costs for services they demand but at the cost of their privacy and attention, while private enterprise will benefit from a wide variety of customers and more expansive relationships with those customers. Martin Geddes imagines the public will soon be ready to receive billing and customer service notices via pay-per-moment options added to Twitter or other social media instead of through today's minute-based telephony.
