Following quickly on the heels of the internet revolution, another revolution has already begun. According to Joshua Bixby, President of StrangeLoop Networks, this is the mobile revolution. After advising young entrepeneurs to jump right into this fresh market, Joshua begins to clue us into the real world of the mobile internet market. He presents us with two case studies that his company has run for anonymous clients.

The first case study brings us into the world of online commerce. The particular client has both physical sotres, as well as an online presence. Joshua focuses on the mobile sector of the online presence. After presenting us with various data and findings about the clients online business metrics, Joshua's point becomes clear. Potential buyers react strongly to latency and online businesses are far more likely to gain returning customers if their webpages are responsive.

The second study focuses on a client with a task-based web presence. Again Joshua presents us with data and metrics that point to an undeniable conclusion. Customers do not want to wait on their webpages to load. Joshua has been allowed by this client to slow their webpage down by fractions of a second. These fractions of a second end up reducing the lot of those customers completeing the task by over thirty percent.

In this lecture, Joshua guides us through the past few years of growth of the mobile market. His advice is sound and his introductory subject rings true; The next technological revolution is now, it is the mobile revolution.