Topic: Media
Dr. Moira Gunn learns the secrets behind the art of anticipation from author, Kevin Maney from his new book, The Two-Second Advantage: How We Succeed by Anticipating the Future -- Just Enough.
Three business chiefs reiterate that relationships are the most important assets -- so handling customer data is critical business. As internet marketing continues to grow, chief marketers have more data than ever on their customers. Here, top marketers talk about their data assets and how it directs company actions. Nikesh Arora of Google, John Hayes of American Express, and Yusuf Mehdi of Microsoft talk with John Battelle.
Imagine the earliest days of society where oral communication served as the foundation of describing, preserving, and sharing human experience. Johanna Kollmann, User Experience Manager at Vodafone, studies how technology serves essentially the same function today as then, helping move the interaction of people from communication, to conversation, then to collaboration.
Curation is the key to information overload. Qualitatively sorting and choosing information is something Steve Rosenbaum believes that book publishers are uniquely positioned to provide in the future of publishing. To illustrate his case, Rosenbaum shares his experience creating a video project of September 11, 2001. For him, creating a documentary and a book, Rosenbaum presents curation as a bridge between technological and human perspectives.
The global television system is a half-trillion dollar business, leading Peter Chernin to say the cable business is "one of the great business models of all time." It is not surprising then that traditional television companies are nervous about new technologies, such as Netflix and Google TV, looking to secure content rights. Television companies must sharpen their game to maintain their 50 to 90 percent profit margins in the forthcoming digital age.
Telecom companies need to move from being merely infrastructure companies to having add-on services on top of their infrastructure to survive. Martin Geddes, Head of Strategy at BT, looks at the container industry's history for insights into where the future for telecommunications will be. The money in the container industry was not in the infrastructure but in the service of moving objects from A to B, efficiently and profitably.
Everyone knows that books have been a cornerstone in our society for millenia. But according to Kevin Kelly, we're moving away from them at a rapid pace. Through a mix of powerful trends, Kelly takes a look into the future. What he finds are more tough questions. He predicts a questionable future for producers everywhere. He also offers a few ideas that may drive the market to services in what Kelly calls our new vizuality.
In a world of media fragmentation, how can a big telemedia company keep its edge? By bundling deals with content providers, aimed at targeted markets. Gerd Leonhard says "curation" is the name of the game. Previously, big broadcasters and communicationss companies were the only game in town. It's now time for a new telemedia to care about content, branding, and audience.
Everyone on the web is participating in a great "data exhaust." Therefore, good internet companies do not ambush their users, Reid Hoffman says. Known as the most connected person in Silicon Valley, and a newly-made billionaire since the May IPO of LinkedIn, Hoffman predicts what Web 3.0 will be like.
"Incumbents, Attackers, and Disruptors" are accelerating mobile Internet development. The ability to gain market share through innovation and motivating shoppers will sort winners from losers in the smartphone market, according to Mary Meeker. Currently, mobile Internet adoption is accelerating because of the demands of modern life, while angles such as flash sales and virtual goods are opportunities still not fully exploited.
