Topic: Media
The position of CMO - Chief Marketing Officer - is a relatively new C-level position that until recently had a reputation as the "hired gun" with a brief tenure. Lately, more rationality and analytics have been brought in to steady the corporate hand. Cindy Finnecy of IBM introduces a study of CMOs' future challenges. CMOs are looking for help in handling data proliferation, social engagement, device choices, shifting demographics, and other factors.
Broadband is still relatively cost-prohibitive, and New America Foundation's Sascha Meinrath has a solution. Rather than having carriers provide all bandwidth for customers, the online market is heading towards a model where apps and data are based on free delivery concepts with pre-loaded bandwidth paid for by the advertiser. Describing the hypothetical and, he says, probably inevitable future of apps, Meinrath discusses the possibilities of content providers paying for select bandwidth in order to ensure large-scale access.
Remember what publishing was like before the Internet? Many do; many still wish publishing was like it was before computers. Surely, publishing has irrevocably changed. In Eric Ries' mind, publishing has now joined the leagues of music and film, and become a software industry. In this keynote, Eric shares an analogy where he compares publishing a book to entrepreneurship. Eric describes how he approached the publication of his own book and ends with a lean startup recipe for any content producer.
The number of calling minutes in the world is growing since it was created in 2003, but their shift towards Skype is growing faster. Sten Tamkivi, chief spokesperson for Skype, looks behind this trend, sharing what Skype has learned about simultaneously serving both the most and less developed markets in the world and why this is important. Skype handles one-third of all call minutes, is the only quality video conversation provider with a global footprint and sees increased growth due to video cameras on mobile phones and notebook computers.
Does pizza taste better than broccoli? If you're like most people, you're going to answer pizza. It should come as no surprise then, that many health experts point to our preference for unhealthy food as a leading cause for the obesity problem in the United States. Clay Johnson suggests that a similar trend is happening in the way we consume content. In this keynote, Clay illustrates how our web preferences are impacting the type of content media companies produce and what we can do to combat our information over-consumption.
Dr. Moira Gunn goes on the set of the Oscar-nominated short film, The Fantastic Flying Books of Mr. Morris Lessmore with Co-Director Brandon Oldenburg and Executive Producer, Lampton Enochs.
How can nonprofit and crowdsourcing experts collaborate to make media more accessible? In this audio interview, Sheela Sethuraman talks to Dean Jansen, co-Founder of Universal Subtitles, a volunteer platform for doing collaborative subtitling and translation of videos. As the winner of The Tech Awards 2011 Katherine M. Swanson Equality Award, Jansen discussed Universal Subtitles' current challenges and future potential in leveraging internet volunteerism.
We are sharing more than ever. We're sharing so much that we're struggling to understand what to do with the data. We've become data rich, but information poor. It is estimated that we're sharing more than five exabytes of data every two days; roughly the same amount of online data that the world generated until 2003. In this keynote address Hilary Mason introduces some of the challenges of the new age of the exabyte. She offers what she sees as the opportunity to make the world a better place, by converting data into information.
In the face of Hurricane Irene, New York City's website was overwhelmed by residents checking evacuation plans and searching for updates. Fortunately, the data on flood zones were available from other sources on the web. Rachel Sterne heads the City of New York's digital efforts. From providing WiFi in parks and libraries, supporting digital training for the underprivileged, running app competitions, making interagency connections, to setting up FAQs on Facebook and running Twitter hashtags, New York City government is connected.
Dr. Moira Gunn meets with two of the founding members of R.E.M. Michel Stipe and Mike Mills, who share their technology insights on music, creativity and modern life.
