Topic: Business
Brains have bugs. Our memories can be faulty, emotions are hard to judge, and we're terrible at rating the value of anything. All in all, Paul Fenwick says, human minds make a lot of mistakes, and we're all easy to manipulate. Listing a number of studies, experiments, and business plans, Fenwick dives into how the mind works, where the mind goes wrong, and how businesses can influence people into buying their products.
The disruption of innovation has yielded as many opportunities for those prepared to take advantage as it has brought disruption for those unprepared to adjust. New businesses have been able to profit with solutions that solve problems or enable previously excluded people to participate on their own terms. Michael Jackson explores some history and characteristics of disruptive technology.
Many young professionals apply for positions based on what they studied without much experience actually working in the real world. Instead of considering themselves to be experts in many areas, Theo Schlossnagle of OnmiIT argues that professionals "must treat what you do as a craft". He discusses how his experience with both software development as well as running a company gives him a unique view on how tech professionals can be successful in a career.
In a time when iPad apps may become as popular as the Barbie dolls or Hot Wheels toy cars of the past, there are only a few that rise to the notoriety worthy of a closer look. Peter Myers briefly interviews two people associated with unique successes on the tablet and touch-device landscape.
John Capek, Executive Vice President of Medical Devices at Abbott Labs, puts into context the impact of healthcare reform, on a global basis, on the delivery of technologies. His talk maintains a special focus on medical devices as he discusses the major trends that affect how Abbott considers technologies as they are brought into the market, and how companies in the healthcare sector are dealing with the current turbulent times.
Like most travelers, Gus Balbontin loves new journeys. In this keynote, he shares a collection of stories about adventure. Some of them are about the history of Lonely Planet and some are about his own history with the company.
By leading the shift of Lonely Plant from print to ebooks and apps, he may be on his biggest adventure yet. But this isn't the first transformational journey Lonely Planet has been on. Balbontin shares three three lessons learned, to guide anyone wanting to take the ebook transformation journey.
David Messenger, EVP at American Express, discusses the drivers, or central forces, behind the changing technological world. He names four that he considers to be the most important, as follows: cell phones, rapid wireless data speeds, social networks, and new technology in general, both hardware and software. Presenting these changes with a business perspective, Messenger also discusses changes such as digital cash, security, and unlimited communication.
In this time of continued concern about the future of energy, technology specialists are looking for ways to better control how power is used in commercial buildings where people sometimes work twenty-four hours a day. Toby Considine, an expert on smart energy and Jon Udell discuss current activities to create an open source model that allows for better communications among the various technologies to develop a building automation system.
We should be less concerned about what people can do with networks and pay more attention to what networks are doing in conjunction with people. This is the essential point that Jaap van Till expounds on in this brief lecture. He discusses the significance, for the telecom sector, of the Nobel Prize recently awarded for the political theory of The Commons and relates that to the 2010 revolts in Iran.
As personal computers have become an everyday part of our lives, consumers and businesses have to deal with the issues and problems of technology. Robert Stephens created the Geek Squad as a way to help people correct computer problems quickly and easily. When Best Buy bought his company, he became CTO of the retail giant. He talks about his background, what led him to create Geek Squad, and how he developed a business model that depended on a flat fee structure, rather than hourly rates.
