Topic: Business
Jim Lanzone gives a quick overview of the statistics that measure what matters in search and feeds. Although he believes that feeds at the end of the long tail matter, he sees clearly that the real action takes place closer to the head when it comes to new product development, searches, clicks, advertising revenue, and feed subscriptions.
Charles Macmillan, Open Source Project Officer for the European Commission's Information Society Technologies Unit, gives an overview of IST as a research program, what the commission's software tech unit is doing and what might come next. Europe's software industry is very limited, and IST is therefore working to support the development of more open and competitive software in Europe. From the 2006 Open Source Business Conference,
What are content audits and content maps, and why should they matter to companies who publish information on the Web? Chiara Fox, a senior information architect for Adaptive Path, defines the art of Content Analysis in the scope of web application design and migration. She identifies several milestones and key deliverables that most companies can use on their next (re)design project.
PHP is progressing from the typical small- and medium-sized business project to the enterprise. Panelists discuss the reasons why companies like PayPal, Filemaker and StepUp Commerce are choosing PHP for in-house and customer application development. The recurring theme throughout is time to market. The true value in using PHP is the speed with which a solution can be created and released. Development time is reduced to a fraction of what is required by the more complex, proprietary development platforms such as Java/JSP and .Net.
Michael Geoghegan interviews Paul Colligan about his forthcoming book, "The Business Podcasting Bible," which is directed at the executive who is trying figure out what podcasting means for their business. They discuss how podcasting creates a level of intimacy with your target audience that isn't available through other media, and why it is a must-have tool in your marketing toolbox.
Chris Anderson, Editor-in-Chief of Wired Magazine, speaks with Dr. Moira Gunn about his new book "The Long Tail," and answers the critics.
Oracle's business mindset is shifting. The enterprise computing world currently depends on large groups of isolated hardware, which waste valuable resources which could be pooled and shared. Oracle is moving towards allocation of computer resources on demand via grid computing. Ken Jacobs, VP of product strategy, explains how Oracle has begun to implement grid computing and thereby has led open source and PHP into the enterprise.
This panel discussion, also referred to as Web 2.0 Meets the Enterprise, takes on the tough questions about innovating in large, established companies. Drawing on experiences with firms and in fields where change doesn't necessarily come easily, Sanford, Polese and Park offer valuable insights into the many factors involved in innovation, including culture, pace, communication, business process, and intellectual property. Find out their perspectives on aiming for the right balance when it was time to introduce innovation in the traditional enterprise.
Prosumer media, also known as user-generated content (or blogging in the context of this discussion) is the foundation on which the business of each of these three panelists is built. Mena Trott of Six Apart, Mark Fletcher of Bloglines, and Rich Skrenta of Topix.net field questions about the business models related to blogging, the future of user-generated content, and the pressure to innovate while dealing with the challenges of scaling to meet demand.
Nick Falk, Manager of Business Development from the Tasmanian firm Marinova, speaks with Dr. Moira Gunn about their application of marine biotech.
